Digital Security 101:

How to make it suck less.

Project Overview

You’ve seen life hacks all over the internet, but have you seen any digital life hacks?

To celebrate National Cyber Security Awareness Month, Intel Security teamed with Big Monocle to create some digital life hacks that can make your digital world a more safe and convenient place. Our goal? Get as many people as possible talking about digital security on their social networks.

Deliverables

Marketing Campaign
Messaging & Positioning
Social Media Assets

Lifehacks, for the win!

After designing a nifty landing page, producing a video starring real life digital security expert Dr. Skip, and enlisting the help of several YouTube influencers, thousands of people across Twitter and Facebook visited Intel’s site, and began sharing tips with families and friends.