2018 Pantone Color
of the Year

By | Design | No Comments
Move over minty greens and soft pastels of the past, this year Pantone is kicking it up a notch. Announcing Ultra Violet as the 2018 Pantone Color of the Year! We pulled some of our favorite images that utilize this provocative and thoughtful shade that we hope to use them as inspiration throughout the year.
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Start your week right

with this drool-worthy technicolor basketball court

By | Design, Food for thought | No Comments

What do you get when you combine a creative agency, a brand, and one basketball loving fashionista? An incredible, one-of-a-kind, technicolor basketball court. According to an interview in Dwell, agency Ill-Studio chose the 90s-inspired hues to evoke the sun-drenched settings of the golden era of basketball:

“Basketball fan and founder of the French fashion brand Pigalle, Stéphane Ashpool collaborated with Parisian creative agency Ill-Studio and Nike to make over the site. The basketball court’s walls and floor encircle players in saturated and smooth shades, where shots can be made off of a bright pink backboard. The overall effect is set with a vibrant gradient aesthetic featuring a color palette of high-contrast grape, deep yellows, and bold blues.”