We fiercely believe in designing everything. Each project is unique and deserves a process that is designed exactly to yield the best solution. Our process is as alive as we are, but it's always rooted in a core layer-on-layer methodology. Like cake. We also believe in cake.
We have heroes. Our heroes are real and fictional, people we know well and people we've never met. They all share some of the same values. Upon analysis of these people, we found that we believe in being brave, authentic, tenacious, good and a little weird. Like cat photos on the internet. We believe in those too.
We were founded in 2012 by Amy Hayes Stellhorn. She specializes in applying design thinking beyond artifacts to all aspects of projects and organizations. She passionately endeavors to bring meaning and social value to every project.
In 2013, we turned Intel's security education program into a high-performance engagement engine. We created Password Win-an action-based initiative that asked people to replace their current passwords with more secure ones. To show how vulnerable passwords can be, we designed the Password Grader, an addictive game that instantly turns you into a password master. Try our password grader out here.
As more and more of life goes online, it's increasingly important to guard the personal information we post online. To drive this point home, we adopted the Internet acronym "TMI," — or "Too Much Information" — and designed security guidelines to help curb online oversharing. To make security palatable, we enlisted the help of comedian and YouTube celebrity Matt McCarthy to make a few snappy PSAs about common online blunders. With an Ultrabook giveaway to help the medicine go down, the program quickly gained traction on social networks. Running just eight weeks, TMI generated 47,000 tweets, hundreds of Facebook shares, and 71,000 entries to win an Ultrabook. Over 200 organizations, including Microsoft, Visa, and the Huffington post shared TMI content on websites and social networks. More than 76,000 unique visitors accessed security education on Intel.com, putting TMI at number one on the Intel Daily Radar for 26 days. Our videos were viewed 39,000 times, and received glowing comments from users ["Probably the best PSA for the Internet I have seen in a long time.] Overall, the campaign generated 68.9MM impressions, making the Internet a safer place for users everywhere.
For National Cyber Security Awareness Month (NCSAM), Intel® wanted to educate children across the nation. Big Monocle put together a Classroom Activities packet related to password security, online stranger danger, location privacy, etc. Classrooms who completed this packet and returned parent/guardian signed forms were entered to win a Lunch and Learn with DJ Matt Hoffman and Can't Stop Won't Stop. Pizza included.
“In a recent study of 6 million user-generated passwords; the 10,000 most common passwords would have accessed 98% of all accounts.” - Richard Lee, National Managing Partner, Deloitte
Big Monocle teamed with top education bloggers and YouTube education channel SciShow to get educators thinking about which device is best for their classroom. Intel had the goal of reaching 1200 Twitter followers by July 2, 2014. We exceeded Intel's request, reaching 1200 Twitter followers by the third day after the campaign launch on March 24, 2014, and the numbers are climbing. Visit our Right Device webpage here.
We worked on branding an e-commerce site for a new online contact and eyewear retailer, Stellhorn & Co. The brand was based on the trust and comfort of your hometown optometrist.
You've seen life hacks all over the internet, but have you seen any digital life hacks?
Last October, to celebrate National Cyber Security Awareness Month, Intel® and McAfee® teamed with Big Monocle to share some digital lifehacks that can make the online world a more safe and convenient place.
Visitors to intel.com/lifehacks got access to exclusive NCSAM deals from partners like Dell®, and had the opportunity to win Dell XPS 12 Ultrabooks™ and free subscriptions to McAfee LiveSafe in the "#hackyourlife" sweepstakes.
Visit the Lifehacks landing page!
The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. And we're not shy to say that we did the right thing by working with Greg McKeown on his 2014 New York Times Best Seller, Essentialism: The Disciplined Pursuit of Less. Big Monocle provided the overall branding for the book, the layout and typography, the charts and images, as well as social media promotion.
Midas Whale is the popular folk duo who gained national recognition and overwhelming support on NBC's hit show, The Voice. Big Monocle worked on branding, design, and packaging for this duo's debut album, Sugar House.
We created Intel's official app for the Windows 8 store including UI/UX and video content.
A dynamic and flexible brand for a large family of global shows.
Big Monocle designed promotional posters, graphics, and a website for die-hard fans. Visit the Deep Love site here.
Diane Stellhorn, the author of Zig, Zag, and Zoom, was a school teacher and had her dream house, complete with horses and dogs. One year before she could collect her retirement, she was diagnosed with Multiple Sclerosis and lost everything. She became bed-ridden and in an effort to preserve her sanity, typed this book letter by letter on an iPad from her hospital room. Big Monocle caught wind of this inspiring story, and designed the book for Diane. Proceeds of it will go to MS research. Buy the book here!
Peace & Love on Haight is an annual summer kick-off party that takes place in a local neighborhood, complete with great music, food trucks, bounce houses, face painting, and other surprises. We designed banners, flyers, posters, t-shirts, and handouts.
We teamed up with McAfee to promote safe searching, downloading, and shopping through infogifs and social images.
DJ Matt Hoffman (DJMH) is our very own disc jockey. Actually we kind of adopted him. He's behind a lot of music on our commercials and occasionally graces us with an exclusive scratch sesh or Christmas album. Look for more of his handiwork on Soundcloud or on iTunes with the group Can't Stop Won't Stop. If you ever need a DJ...